2004-05 Greenville College Catalog

Departments

MEDIA PROMOTIONS

Program Director: Veronica Ross

The media promotions major prepares students to enter the evolving world of media business that is being shaped by technology. This preparation includes the cultivation of analytical and critical thinking skills, as well as the ability to work and communicate with individuals, and within teams, on complex projects.

Students will learn to integrate their Christian world view as they develop and enhance specific strategies for promotion, publicity, management, writing, and delivery of digital media while exemplifying moral and responsible Christian professionalism.

The major emphasizes a broad-based, theoretical understanding while offering technical skills necessary to enter the work force as media promotional specialists. Students who successfully complete the major can expect an entry level position or successful admission to graduate school, within numerous disciplines.

The media promotions major requires students to complete 51 hours of general education courses, 41 credits in the major, and 34 hours of electives. Students who complete the major are eligible to receive a bachelor of science degree.

Media Promotions Major Requirements

CIS 105 Computer Fundamentals (3 cr)
COM 301 Persuasion/Argumentation (3 cr)
COM 303 Small Group Communication (3 cr)
COM 304 Communication Theory (3 cr)
COM 306 Introduction to Public Relations (3 cr)
COM 307 Advanced Interpersonal and Gender Communication (3 cr)
COM 308 Applied Public Relations (3 cr)
MGT 101 Introduction to Business (3 cr)
MGT 231 Marketing (3 cr)
MGT 321 Management and Organizations (3 cr)
MGT 333 Sales and Sales Management (2 cr)
MGT 334 Advertising (2 cr)
MUSG 325 Music and Business Survey (2 cr)
MP 405 Internship (3 cr)
MP 410 Seminar (2 cr)  

Last updated: August 16, 2004