Communications Department

Media Promotions

Mission Statement

The Media Promotions major will prepare students to enter the evolving world of media/music business that is being shaped by technology. This preparation includes the cultivation of analytical and critical thinking skills, as well as the ability to work and communicate with individuals, and within teams, on complex projects. Students will learn to integrate their Christian worldview as they develop and enhance specific strategies for promotion, publicity, management, artist relations, writing, and oral delivery of media promotional works while exemplifying moral and responsible Christian professionalism. The major emphasizes a broad-based, theoretical understanding while offering practical and technical skills necessary to enter the workforce as media promotional specialists.

Media Promotions Degree

CORE Classes: 51 hours
Media Promotions Classes: 41 hours in the major
Electives: 34 hours
Total Credits: 126 hours

CIS - Three (3) Credits
CIS 105 Computer Fundamentals

Communication - Eighteen (18) Possible Credits of 6 three (3)-credit courses
COM 301 Persuasion/Argumentation
COM 303 Small Group Communication
COM 304 Communication Theory
COM 306 Introduction to Public Relations
COM 307 Advanced Interpersonal Communication
COM 308 Applied Public Relations

CORE - Fifty-one (51) Possible Credits
COM 101 Speech Communication (3 cr)
COR 101 Cornerstone Seminar (3 cr)
COR 102 Introduction to Christian Thought and Life(3 cr)
COR 201 Foundations of Science (3 cr)
COR 401 Capstone Seminar-Integration Across the Disciplines(2 cr)
ENG 101 Research and Writing (3 cr)
ENG 201 (or 243) Literature (3 cr)
HPR 101 Wellness: Basic Concepts(1 cr)
HPR 102 Wellness: Physical Fitness(1 cr)
HPR Activities (Four Classes, or 2 Credits) (.5 to 1 cr each)
HST 101 Western Civilization (3 cr)
HUM 211 Fine Arts (3 cr) (or combination of Art and Music History and Appreciation (2 cr each)
MTH 105 Math Ideas (or any Math course) (3 cr)
PHL 201 Philosophy (3 cr)
PSY 101 Psychology (3 cr); (PSY 202 Statistics, not acceptable)
SOC 101 Sociology (3 cr); (SOC 202 Statistics, not acceptable)
Any Lab Science (Two courses, or 6 hours; from different department)
A Biblical Studies Course (3 credits)
A Cross-Cultural Course/Experience - may be a class, or within a class

Electives - Any Thirty-four (34) Credit Hours
May apply classes to this major, add another major, or obtain a minor.

Suggested options: ENG/COM 226 - Fundamentals of Journalism; ENG/COM 227 - Feature Writing; COM 140 - Radio Station Operations; ART 230 (with 111 and 113 as prerequisites).

An Upper-Division Writing Intensive Course-fulfilled through MP 410

Management - Thirteen (13) Credits
MGT 101 (3 cr)
MGT 231 Introduction to Marketing (3 cr)
MGT 321 Management (3 cr)
MGT 333 Sales (2 cr)
MGT 334 Advertising (2 cr)

Media Promotions - Up to Five (5) Credits
MP 405 Internship (Any semester, and/or summer) - Cross-List with COM 405 (1-3 cr)
MP 410 Media Promotions Seminar - Cross-List with COM 410 (2 cr)

Music - Two (2) Credits
MUS 325 Music Business Survey

Suggested options: ENG/COM 226-Fundamentals of Journalism; ENG/COM 227-Feature Writing; COM 140-Radio Station Operations; ART 230 (with 111 and 113 as prerequisites).

College Catalog: Media Promotions

Last updated: September 15, 2005