An important part of any strategic plan is an
analysis of the internal and external influences on success. This
is often done via a SWOT analysis. SWOT stands for Strengths,
Weaknesses, Opportunities, and Threats. Strengths and weaknesses
apply to the internal resources of any organization while Opportunities
and Threats apply to outside influences.
During September, October, and November 2003 we conducted a series
of SWOT analysis sessions with targeted groups both within and
outside the Greenville College family. The following are the groups
from whom we sought information for our SWOT analysis:
The content of all the SWOT analysis sessions was combined into
a single compendium (Combined SWOT
Input) with similar ideas for each section grouped together.
We then asked all of the constituent groups to rank these in order
of significance. The result of the ranking is contained in the SWOT
Data Summary.