Office of Advancement

ADVANCE - March/April 2002

From the Office of Marketing
From the Office of Advancement
From the Office of Alumni Relations
From the Office of Foundation Relations
From the Greenville College Foundation
From the Office of Internet Communications
March Financials
Upcoming Events

From the Office of Marketing

It is my pleasure to introduce the new promotional materials for our upcoming twelve week promotional campaign. The overall theme and tag line will also be integrated campus wide into all of our marketing materials. I want to thank my staff and the Greenville College marketing team for all their hard work.

Click on billboard to view larger image.

Our overall theme is transformation, which ties in very well with our mission statement. Our visual metaphor is the acorn becoming an oak tree. Our tag line is:

…Because you were created for great things!

The first phase of the media campaign will generate awareness for Greenville College in the St. Louis market. The plan utilizes a media mix consisting of radio and outdoor advertising. Over the next several weeks more than 360 radio spots will take place. In addition to the radio spots, we will have three billboards which will go up and be present.

The overall theme is biblically based:

Mark 4:3-8
“A sower went out to sow. And he sowed, some seed fell on the path, and the birds came and ate it up. Other seeds fell on rocky ground, where it didn’t have much soil. And when the sun rose, it was scorched; and since it had no root, it withered away. Other seeds fell among thorns, and the thorns grew up and choked it, and it yielded no grain. Other seeds fell into good soil and brought forth grain, growing up and yielding thirty and sixty hundredfold”

2 Corinthians 5:17
“So if anyone is in Christ, there is a new creation: everything old has passed away; see, everything has become new”

2002 Spring Awareness Campaign

• Image Awareness Media Plan – St. Louis - a listing of radio and billboard media selected for the spring campaign
  
  
• GC Radio Spots (mp3 files)
  20-second spot
  30-second spot
  60-second spot
  
  (A special thank you to Michael Johnson, audio production, Jonathan Miller, writer, and James Turner, "the voice of GC," for their time and talents on this project.)

From the Office of Advancement
Renae Patton, Director of Advancement

February Telethon
During the February Telethon for student scholarships we attempted to reach more than 6,000 alumni and friends by mail and by phone.

Many enthusiastic students volunteered to call, and several of them called for more than one night. Travis Peterson (class of '02), Ryan Giffen ('03), and Aliza Schwarz ('04), were there almost every night of the two-week calling period. Those three were the top student callers, raising a combined total of $11,460 in pledge commitments.

Overall, we received more than $80,000 in pledges during the calling phase of the telethon, and we expect that figure to rise significantly as more people respond to the post-telethon follow-up mailings. Thank you students, faculty, and alumni for your volunteer efforts!

From the Office of Alumni Relations

The Ivy Cutting Luncheon, sponsored by the Alumni Association, will be held Saturday, May 18, following the Ivy Cutting ceremony for the 2002 graduates and their families.

The Ivy Cutting Luncheon is one of many Greenville College traditions. During the luncheon two senior class members will share reflections, the senior class will present their gift to the president, and it will conclude with a time of sharing.

The luncheon begins at 11:30 a.m. in the Armington Center.

From the Office of Foundation Relations
Pam Taylor, Director of Foundation Relations

Illinois Secretary of State and State Librarian - $1,000
The Ruby E. Dare Library has received an Educate and Automate "Back to Basics" grant of $1,000 from the Illinois Secretary of State and State Librarian Jesse White.

The grant will be used toward the purchase of a more powerful cataloging computer for the Library workroom. It will enable use of the new web-based Library Automation Software for Cataloging and Acquisitions being installed this summer by the ILCSO/ILLINET Online consortium to facilitate purchasing library materials and making them accessible to students and faculty.

Congratulations to Jane Hopkins for her success on this project.

From the Greenvillle College Foundation
David Hoag, CEO
Janine Boyd, Stewardship Director

From the Office of Internet Communications
Robyn Florian, Internet Communications Manager

What's New on greenville.edu ...

• THE RECORD Online
  Spring 2002
  
  
• Writing as a Ministry
  An eBook by GC professor, the late Dr. Elva McAllaster
  

March Financials
David Hoag, Vice President for College Advancement

Unrestricted gift support for the month of March was $63,520 and for the year our total is $821,920, leaving us about $408,000 from our goal with one quarter remaining. This total is more than $112,000 above last year and is still ahead of target. Total gift support for the year is $4,094,395 which is an all time record.

Upcoming Events

Commencement Weekend
May 17-19, 2002

Alumni Gathering - Seattle, WA
Saturday, May 18, 2002

Alumni Board Meeting
Thursday, June 13, 2002

Alumni Reunion Weekend
June 13-16, 2002

SKI GC 2003 in Monarch, CO
January 9-12, 2003

Last updated: April 12, 2002