Greenville College Annual Report 2001-02

Campus Highlights

GC Embarks on a New Marketing Campaign

Greenville College completed Phase I of a three-year image awareness marketing campaign, blitzing the St. Louis area with radio spots – on both Christian and secular stations – and billboard advertising from April 2002 to June 2002. Phase II covering Springfield and Peoria, ran from September 2002 to early December 2002. Phase III will launch in Fall 2003 and will focus on Decatur and Champaign markets.

This campaign works alongside marketing efforts already in place: magazine ads placed by the Office of Admissions, and newspaper ads and minimal radio placed by GOAL and LAMP. “We want to improve measurably the recognition of GC in the minds of area residents especially within the 150 mile radius from which we draw so many of our students,” says President Mannoia.  “We do NOT want to be the ‘best kept secret in southern Illinois.’”

Not only has this marketing project promoted awareness of the college but it has also provided an avenue for faculty, staff and students from several departments to work together. The Marketing Committee includes Admissions (Randy Comfort), Advancement (David Hoag and Robyn Florian) and Adult and Graduate Studies (David Holden and Denise Derrick). In addition, campaign projects, such as radio spots, employed the efforts of GC Music Department professors, communication majors, and students who work with the college radio station, WGRN 89.5 FM.

Last updated: January 16, 2003