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As seen on NBC's TODAY Show in December 2006, Greenville College is bursting at the seams ... Fall 2006 record numbers, which topped 1,000 in traditional undergraduate enrollment for the first time in the history of the college, were recently eclipsed by Fall 2007 enrollment numbers of almost 1,100 students. How does Greenville account for such growth? Enhanced Admissions communication systems and focused, retention-oriented engagement with students.
The admissions office and its counselors, under the direction of Dr.
Pepper Dill, vice president for Enrollment Management, and Michael
Ritter, dean of Admissions, are putting updated and enhanced Admissions
publications in the hands of prospective students and their parents in
addition to developing an improved strategic communication flow that
encompasses high school freshmen through seniors as well as prospective
transfer students. Dr. Dill states, "We have continued to refine and
improve what we're communicating about GC and how we're doing it. I
think the real impact we're seeing on enrollment comes from the synergy
created by the combination of the cohesiveness of the message, the
consistency with which it is communicated, and the 'personal' elements
that are added by the Admissions and coaching staff."
"Most of the
growth in the last few years is the result of effective personal
recruiting from the admissions counselors and coaches," states Ritter. "The materials that we're sending have more of an impact when they're
followed up with phone calls, notes, and other personal correspondence
from people here on campus." He also noted a recent trend in
college-bound students settling on a school close to home. This trend
prompted the Admissions Office to refine regional recruiting efforts.
Improved processes for transfer admissions have also contributed to
enrollment growth.
The Student Success Office, headed by Dr. Will
Boyd, serves as a guide for students throughout their years at
Greenville College, equipping them for success in school while
preparing them for what lies ahead in their profession. Students
receive career service guidance from Director Tonya Holman, counseling
services with Nancy Gaines and George Smith, and strengths assessment
and application opportunities from Marcos Gilmore. The college
maintains contacts with students throughout the summer with letters and
phone calls, assuring those returning in the fall that things are going
smoothly and everything is taken care of for the following year.
Athletic programs at GC also contribute to student recruitment and
enrollment success. Over 400 students are involved in sports activities
around campus. "We don't have the glorious field house that Taylor or
IWU has," Dr. Norman Hall, vice president and dean of Student
Development, stated. "We have amazing coaches." The department
mission, "to develop Christian character, athletic skill and servant
leadership," directs the development of our student athletes on and off
the field.
A number of other factors contribute to the current
enrollment watershed at Greenville College. New Student Orientation and
COR101 familiarize freshmen regarding new opportunities and challenges
present in college life. Residence Life staff and student government
members provide additional encouragement for students to connect with
peers and activities. The faculty participate in activities with
students, frequently opening up their homes to academic groups and
organizations. Hall recognizes that if students don't get involved,
they probably won't see their purpose for staying in the GC community.
Regarding the overall influence on the GC community, Hall said, "It is
a triangulation effect of a lot of incredible people loving and working
with some incredible students that God has led to Greenville College."
Record enrollment two years in a row may have shocked some, but not
Norm Hall. "I feel God blessing us," he said. "I think it's very likely
to continue for some time." He also added that the blessings GC is
experiencing are due to its efforts to honor God above everything else.
This is seen through Christ-centered events such as Global Impact Week,
a weeklong focus on world outreach and missions; Urban Plunge, a
semi-annual inner-city service weekend in St. Louis; Walkabout, a
leadership training initiative; and the 30-year-strong AgapeFest, an
annual Christian music festival that ministers to 5,000 youth from a
multi-state region. "I think when you do those things, it precipitates
a blessing."
The success of Greenville College lies in the community of
students, faculty and staff. Hall states, "The greatest success comes
from the community aspiring to seek Christ and understand God's world,
and all of that leads to being prepared to live a meaningful life
outside of college."
Related Links:
GC on NBC: TODAY Show Features GC Growth
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