Sport Management Major

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Courses

The Majors and Minors section of the academic catalog explains graduation requirements. You can also read more about courses in the Undergraduate Course Listings section of the academic catalog.

Sport Management Major Courses

ACCT101 Financial Accounting (3 Credits)
Nature and purpose of accounting; basic accounting concepts and procedures, double entry bookkeeping, methods of processing, summarizing and classifying financial data; balance sheets and income statements. (Offered every semester.)
SMGT101 Introduction to Sports Management (3 Credits)
Students will be introduced to a broad range of priority issues and/or topics in sport management. Issues such as: career opportunities and myths, finance, communication, facility management, event coordination, marketing, governance etc. This course provides an overview of all the major components in the sport industry. This course is not designed to provide significant depth on issues but rather deliver breath of study on key elements in the sport management field. (Offered fall semester.)
DMDA120 Introduction to Digital Media (3 Credits)
DMDA125 Digital Integration Experience (1 Credit)
This course will provide the student with a hands-on experience in utilizing digital media, the internet, and social networking. Each student will utilize video equipment and the internet to promote a group of people (maybe a team, a club, a cause, etc.). A prime goal of this experience will be to create a community following. Blogs, fan pages, text messaging and video sharing services will be utilized. This course can be taken four times for credit. Prerequisite: DMDA120.
SMGT210 Sport in Society (3 Credits)
This course is designed to help students recognize sport as a microcosm of a larger society. Sport is influenced by cultural traditions, social values, and personal experience.
BUSN301 Professional Communication (3 Credits)
This applied skills course is intended for people going into professional, rather than academic, post-graduate work. It applies those skills learned in foundational courses to specific professional situations such as proposal writing, staff briefings, and charting of financial information. Prerequisite: ENG 105 and COM 101 or their equivalents, plus junior or senior status. (Offered every semester)
SMGT301 Sports Marketing (3 Credits)
This course will the primary principles of marketing with an emphasis of application or the sports industry. Topics covered include environmental scanning and planning, market research, consumer behavior, market segmentation and the development of integrated marketing communication using the 4 Ps (product, price, placement, and promotion). Guest speakers, research projects, and case studies will allow the student to apply concepts learned. (Offered fall semester of even calendar years.) Prerequisite: SMG101.
SMGT315 Sport Law (3 Credits)
Sports law is the frame of legal issues in both amateur and professional sports. It overlaps with labor law, contract law, competition or antitrust law, and tort law. The area of law was established as a separate entity only a few decades ago, corresponding with the increased role of player-agents and media scrutiny of sports law topics. This course is designed to provide students the vital understanding of legal issues in sport. Topics include but are not limited to: negligence, liability, risk management, waivers, federal legislation, contract law, employment law, anti-trust legislation, labor law, and intellectual property. Case studies are used to help students apply the material. Prerequisite: SMG101. (Offered spring semester of even calendar years.)
BUSN321 Management of Organizations (3 Credits)
Develops a systematized body of managerial thought suitable to all business situations through understanding of planning, organizing, staffing, directing, and controlling functions. (Offered fall semester.)
DMDA325 Digital Integration Experience (1 Credit)
This course will provide the student with a hands-on experience in utilizing digital media, the internet, and social networking. Each student will utilize video equipment and the internet to promote a group of people (maybe a team, a club, a cause, etc.). A prime goal of this experience will be to create a community following. Blogs, fan pages, text messaging and video sharing services will be utilized. This course can be taken four times for credit. Prerequisite: DMDA120.
PHED326 Administration/PE&Athletics(6-12) (2 Credits)
A study of administration of athletics and physical education as it pertains to budget, liability, policy making, public relations, facility management, and other administrative responsibilities. (Offered Spring semester of even calendar years.)
SMGT330 Finance and Fundraising in Sport (3 Credits)
"Show me the money!" is a well-known phrase from the sport movie "Jerry McGuire" and this course covers two important money topics in sport management: financial principles and fundraising. The comprehensive financial overview will include topics such as budgeting, financial structures, analysis, stocks, bonds, capital expenditures and current trends. Concepts and best practices in fundraising, needed at all levels of sport, will also be covered. Topics will include donor relations, annual funds, priority benefits, and sales skill development. Prerequisite: SMG101. (Offered spring semester of even calendar years.)
SMGT345 Operations and Event Management (3 Credits)
Game Day. It's what fans and participants live for. But making the experience a positive one for all involved takes detailed planning and execution. In this course students will learn how to plan, staff, budget, market, promote and manage an event. Venues are also key factors for all events and programs, whether at the recreation, club, collegiate or professional level. Therefore, facility management topics covered will include facility development, budgeting, staffing, and managing. Prerequisite: SMG101. (Offered spring semester of even calendar years.)
SMGT401 Sponsorship and Sales (3 Credits)
Students will exlore the important concepts in the field of sports management: sponsorship, sales, and ticketing. Students will comprehend the misconception and potential career path in ticketing as well as, but not limited to, effective sales techniques and the criteria for finding a great marketing niche through sponsorship. This course will attempt to balance theoretical models and case studies to help the student grow in their knowledge of sponsorship and ticketing.
SMGT405 Practicum (1 Credit)
Choose PHED410 or SMGT399 (Courses Required: 1)
SMGT399 Open Titled (3 Credits)
PHED410 Seminar in Sport and Kinesiology (2 Credits)
Designed to assist students in locating, interpreting, synthesizing and presenting research-based information. Meets the general education writing intensive requirement. (Offered fall semester.) Prerequisite: Senior status.

Available Emphases

Adult Fitness

Students will study physiology of exercise and kinesiology.

Leadership

A Leadership emphasis in the Recreation Department includes classes in recreation and professional communication.

Sports Management

A Sports Management emphasis will include classes in computer fundamentals and management of organizations.

Career Opportunities

  • Personal Trainer
  • Coach
  • Gym Owner
  • Camp Director
  • Fitness Director
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