Christian Higher Education Since 1892

Media Promotions Major


Media Promotions Major Overview

The Media Promotions Major prepares students to enter the evolving world of media and music business that is being shaped by technology. Preparation includes the cultivation of analytical and critical thinking skills, as well as the ability to work and communicate with individuals, and within teams, on complex projects.

Students develop and enhance skills in promotion, publicity, management, writing, and delivery of media materials while exemplifying moral and responsible Christian professionalism.

The major emphasizes a broad-based, theoretical understanding while offering technical skills necessary to enter the work force as media promotional specialists.

Experiences Delivered

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Career Opportunities

  • Music Industry
  • Public Relations
  • Music Festival Director
  • Concert Promoter
  • Marketing
  • Advertising