New Identity, Same Tradition

Published: April 13, 2021

Simple, distinct, memorable, timelessno, we're not talking about fashion inspired by Audrey Hepburn here; we're talking about GC's new logo. As Greenville College approaches its official transition in identity to Greenville University in 2017, we've updated our logo's look. Here's a sneak peek!

The College also revealed a version of this logo that it will use in the interim (below). The transition in identity to university is part of GC's five-yearStrategic Plan.

New Identity, Same Tradition

The new logo depicts the entrance of the Ruby E. Dare Library. The arches represent the doorway to knowledge on campus. The cross at the center of the logo imitates the natural cross that forms in the window panes of the glass at the library's entrance. The combination of these two elementsdepictthe integration of faith and learning, the core of our institution.

With a new logo comes renewed reflection on our identity, which we have chosen to show as this: New Identity, Same Tradition

TOGETHER. That's how Greenville College does life. Students with students. Students with profs. Alumni and students. College and community. From the All College Hike to Homecoming to Graduation. From classroom to chapel. From playing field to concert hall. We are in this TOGETHER.We learn TOGETHER. We worship TOGETHER. We serve TOGETHER. We share TOGETHER. We grow TOGETHER.TOGETHER, we are empowered for life.You will hear more about our TOGETHER brand in the weeks to come.

New Identity, Same Tradition

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