Michael Ritter

Dr. Michael Ritter

Adjunct Professor of Marketing

Year Started at GU: 1999
Phone: 618.664.7081
Email: michael.ritter@greenville.edu
Areas of Responsibility:
Adjunct professor of marketing
Education:

Doctor of Business Administration, Marketing, Anderson University, 2015
Master of Business Administration, Finance, University of Illinois at Urbana-Champaign, 2003
Bachelor of Arts, Mathematics, Greenville College, 1999

About Michael Ritter

Michael began his career at Greenville University, serving for more than 15 years in admissions, financial aid, and marketing. He served on the senior leadership team at the university (the president's cabinet) for the last six years he was on campus. Michael currently works an enrollment consultant with Ruffalo Noel Levitz, partnering with client campuses across the country using predictive analytics to aid student recruitment and multi-channel marketing outreach.

Michael teaches marketing and statistics courses in Greenville University's Briner School of Business at both the undergraduate and graduate level.

Michael met his wife Stacey (Stohre '02) when they were students at Greenville and have been married since 2002. Stacey has served as an adjunct in the Greenville University Music Department, teaching voice and directing Chorale. They have two daughters, Zoe and Emma.

Courses

MRKT 201: Marketing
MRKT 512: Strategic Marketing Management
BUSN 565: Business Research & Statistics

Publications and Presentations

Ritter, M. & Christiansen, J. (2017). Leading the Admissions Team. Presentation at National Conference for Student Recruitment, Marketing, and Retention, Denver, CO.

Ritter, M. (2016). Examining the Admission Decision using a Market Segmentation Framework. Presentation at the National Conference for Student Recruitment, Marketing, and Retention, Dallas, TX.

Ritter, M. (2015). Identifying Lost Market Potential Through Segmentation of the Traditional Undergraduate Student Market. Doctoral Dissertation, Falls School of Business at Anderson University (IN).

Professional Affiliations

North American Coalition for Christian Admissions Personnel

President, Greenville Chamber of Commerce

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