Sport Management is a growing industry across all disciplines including coaching, athletic administration, collegiate and professional sports, amateur and private club organizations, and much more. The GU program is led by instructors that have practical experience and combine that with academic knowledge to shape and prepare students for careers in sport.
Where Can This Degree Take You?
A Sport Management B.S. prepares you to combine your passion for sports with the business, leadership, and organizational skills needed to succeed in the sports industry. Through the study of management, marketing, communication, and sport operations, you'll develop the ability to lead programs, support athletic organizations, and create meaningful experiences for athletes and fans. Whether pursuing careers in professional sports, collegiate athletics, recreation, or related fields, this degree equips you to make an impact in the world of sports.
Athletic Program Coordinator
Sports Marketing Specialist
Event Operations Coordinator
Recreation or Facility Manager
How does faith fit in?
At Greenville University, faith and learning go hand in hand. Your degree prepares you to integrate your Christian faith with the knowledge and skills of your profession, equipping you to pursue your calling with biblical wisdom, lead with Christ-centered integrity, and serve God and others through your work.
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Internships
GU Sport Management majors gain real-world experience through internships that open doors to careers in the sports industry. Leveraging our extensive network of alumni and industry partners, students have interned with organizations including FIFA during the World Cup, the St. Louis Cardinals, the St. Louis Blues, the YMCA, professional soccer clubs, summer camps, and more. Internships earn 3–6 credit hours, with one credit awarded for every 40 hours worked.
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Awards
Outstanding Sport Management students have the opportunity to be recognized for excellence both inside and outside the classroom. The John Strahl Award honors exceptional academic achievement in sport and kinesiology, while the Tidball Award recognizes students who demonstrate excellence in academics, spiritual growth, and involvement within the Sport Management program and campus community.
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Growing field
Turn your passion for sports into a growing career field. The global sports industry was valued at more than $500 billion in 2025 and is projected to exceed $1 trillion by 2035. That growth is creating unprecedented demand for professionals in sport management, administration, marketing, operations, and leadership.
Why GU
Deepen Your Education
Your education should prepare you for more than your first job. Greenville University's liberal arts foundation equips you with the knowledge, perspective, and transferable skills to navigate a changing world, pursue meaningful work, and lead with confidence.
Unique Educational Experiences
Learn from faculty who have built careers in the sports industry. With a combination of professional experience and advanced education in sport management, our professors bring real-world insight to every class. Industry professionals - including adjunct faculty and guest speakers - further enrich the learning experience by connecting classroom concepts to today's evolving sports landscape.
Why Wait?
From your first year at Greenville University, you'll connect with industry leaders, gain practical experience beyond the classroom, and learn from professors who have worked in the sports industry.
