Music, Media & Entertainment Business Major

Music, Media & Entertainment Business Major Overview

The music, media & entertainment business major is a cross-disciplinary curriculum between music and business that focuses on preparing students to work as executives, managers, and administrators in all areas of the music industry. The program provides students concentrated study and professional expertise in artist and venue management, production, publishing, distribution, retailing, booking and touring.

Coursework focuses on legal aspects of record company and music publishing operations including financial agreements, production and management contracts, licensing, intellectual property laws, and industry ethics. The study of basic music theory and participation in ensembles teaches the student how to evaluate qualitatively an artist's music and forms the vocabulary necessary to communicate with professionals in this field. Students develop critical and analytical thinking skills through "hands-on" experiences and career-oriented projects such as internships and a practicum in Blackroom Records. Students participate in the Music and Entertainment Industry Student Association (MEISA), an industry-focused organization that allows students to interact with music business professionals through forums, seminars, and panels dealing with current music industry issues. 

It is the goal of the music business major to form Christian executives and servant leaders with strong ethical backgrounds to cultivate a new standard of integrity in this industry. Integrated faith-issue discussions in the classroom teach application of these ideals in secular business interactions, and completion of service projects and internships in secular and Christian organizations round out assimilation of these principles. In modeling compassion, communication, and ethical behavior, we build strong community leaders who cultivate diversity and fairness in their community's interactions.

The major incorporates the Strength-Finder  assessment material to assist students in identifying their personal strengths and God's calling on their lives. The application of those strengths enables them to be a more effective professional in the field of their choice.

Research across professional fields (trans-disciplinary study) develops critical, creative, and strategic thinking that facilitates understanding of new technologies and innovation of new business programs that utilize a community's unique personnel resources. The curriculum addresses social, economic, and cultural diversity issues to expand an understanding of the interconnectedness of all of business, to foster communication and understanding between diverse societies, and to build tolerance and compassion that in concordance with our professional strengths allow us to build healthier communities that are financially strong.

Experiences Delivered

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Career Opportunities

  • Booking Agent
  • Band Manager
  • Record Label Employee
  • Venue Operator
  • Production Manager at Venue
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