Want a degree with vast employment opportunities? Every organization, whether for-profit or non-profit, needs people with marketing skills and insights. No matter your industry of interest transportation, sport, health, retail, music, agriculture, or construction – a marketing career is there for you. Learn about marketing strategies, customer research, buyer behavior, promotion, advertising, sales, social media, content creation, and more. This degree also pairs well with others on campus as you build your unique skill set.
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Awards
As a GU sport management major, you could earn the John Strahl award for academic achievement in sport and kinesiology.
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Faith-based
Marketing is an essential tool for organizations to communicate their products and services to meets the needs and wants of consumers. With a firm foundation in how a Christian worldview influences the marketplace for good, you will be able to be a person of integrity in a field where some are not. Christ’s teaching to “love your neighbor” informs those in marketing to build relationships, understand consumers and meet their needs rather than just make a sale.
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Get out there
Go beyond classroom learning and apply new-found skills in the real world. Study customer service at a restaurant, present a full advertising plan in front of a shark panel, polish your sales skills by selling a product on campus, travel to Chicago to meet with those in advertising agencies and learn from those in sales at a panel luncheon. It’s not about just learning marketing terms and concepts, it’s about learning how to use them.
Why GU
Solve Real World Problems
Be part of an Experience First team to help an organization solve a real-world business problem. Students have written marketing plans, built social media calendars, produced reels, completed marketing research, provided research, planned events, launched new products, improved websites and more.
Expand Your Skill Set
Increasingly, organizations need employees with strong digital media experience. Complete coursework that blends marketing and digital media to expand your capabilities and value.
Get Experience
Work one-on-one with your advisor to find a practicum or internship that fits your career goals. Through university and alumni contacts, we will help you find the perfect practicum experience nearby, far away, in your hometown, or right ton GU’s camps.
