Business Administration: Marketing, BS

Nature and purpose of accounting; basic accounting concepts and procedures, double entry bookkeeping, methods of processing, summarizing and classifying financial data; balance sheets and income statements. (Offered every semester.)

This course delivers economics from individually focused, microeconomics to the infrastructure focused, macroeconomics. This semester will provide a foundation for both business and non-business majors. Meets the general education social science or business management requirement. Offered: Fall semester.

This course serves as an introduction to the processes, techniques, and aesthetics of digital media. During the course, students are introduced to five fundamental disciplines: Design thinking, graphic design, digital photography, digital video, and audio. The course culminates in a capstone experience in which student work in teams to create a project that addresses a contemporary social, health, cultural, or other issue. The resulting campaign is intended as a portfolio piece via which the student may use to demonstrate both digital media skills and experience working as a team to a potential employer. (Offered every semester.)

Intermediate level course with emphasis on how accounting information can be interpreted and used as a tool of management in planning and controlling business activities of the firm. Prerequisite: ACCT101. (Offered spring semester)

This course is structured to be a more detailed, deeper coverage of both micro- and macroeconomics. This semester builds upon the broad, fast-moving introduction to the micro- and macroeconomics course. This course covers applied economics, or the rest of the economics story for business majors. At the completion of the course, students will have had comprehensive instruction and application of micro, macro, US, and global economics. Prerequisite: ECON 102 and PSYC/SCWK 202. Offered every semester.

This course introduces students to the American legal system with an emphasis on corporations, limited liability companies, and partnerships. Students will learn to navigate the regulatory environment of business, which includes administrative agencies and court systems. Advanced topics include the study of agency, contracts, and torts, as well as negotiations and white collar crime.

Open to advanced students in management and marketing. From various theoretical perspectives including psychology, anthropology, economics, marketing, and sociology, the student examines how consumers move through decision processes from awareness to trial and brand loyalty. The course emphasizes the forming of marketing plans that will coordinate well with these processes. Cross listed with PSYC 332. (Offered fall semester.) Offered: Fall semester,

Advertising communicates messages to groups of consumers. Students learn how to reach groups efficiently, to design messages to inform persuasively, and to choose the best media for a particular product and consumer. They will design advertising messages for print and broadcast, and learn to design and budget an overall ad campaign. Prerequisite: MRKT 201. (Offered spring semester of even calendar years.) Course Fee $100.

This course is about applying analytical theory of business decision making to provide products and service design, capacity planning, process and location selection, inventory and supply management, quality assurance and scheduling. These real-world management tools will heighten the comprehension of business applications and provide a competitive edge in school and beyond. Prerequisite: BUSN101, ECON102, and MATH 105, MATH 106, MATH 111, MATH 113, MATH 115, or PSYC 202. Offered: Fall semester.

Beginning with theory as taught in MRKT 201 and ECON 102, students deal with selected marketing cases and learn to apply their theoretical principles. Work is both individual and in groups and includes analyzing both products and marketing practices. Prerequisite: MRKT 201. (Offered fall semester.)

This course introduces students to corporate financial management, through the study of financial systems and techniques for financial analysis. Students will be introduced to capital formation and securities regulation, and will learn to understand criteria for intelligent investment decisions. Advanced topics include cash flow forecasting, capital structure, derivatives, dividend policy, financial forecasting, investment banking, risk management, stock valuation, and the time value of money. With an emphasis on decision-making for corporate managers, this course provides the foundation for entry-level employment in a financial environment. Prereq: ACCT 201, ECON 202.

Students will understand the forces of globalization, why nations trade, problems of trade restrictions and international payments, and multinational corporations as international change agents. They will work from the manager's perspective to discover how working internationally affects the functional areas of business through influences of the land, the political environment, and the cultural heritage of the people. Meets the general education global foundations requirement. Prerequisite: BUSN 101, ECON 102, ACCT 101, BUSN 201.

This course examines how national and local managers explain the development of their careers with a particular emphasis on leadership development, ethics, and the integration of faith in their management practice. These, together with the course material and group projects, help students develop appropriate career skills. In addition to the weekly speaker summaries, students write a business case study, make microfinance loans to overseas entrepreneurs, and develop individual career plans, resumes, and job search skills. Prerequisite: BUSN 101 and ENTR 130.

Each department offers a practicum or internship course numbered 405. In this course the student applies theories and skills learned in the major. Each experience should include significant learning opportunities related to the student's major field. Two supervisors are involved, a work supervisor and an academic supervisor. Registration must occur prior to the activity. Forty to sixty hours of work experience is required for each credit awarded. The experience may be paid or unpaid. Letter grades will be assigned unless otherwise stated in the departmental description. Students must consult with their academic supervisor at least twice during the experience. A learning experience summary paper following departmental guidelines is required as well as a final interview with the academic supervisor. A maximum of twelve credits may be applied to the degree. Prerequisites: Junior or senior standing with a 2.0 G.P.A., 18 semester credits completed in the field and departmental approval.

This course includes a collection of case studies exploring topics, issues, and controversies in economics, ethics, management, and leadership. Some cases are demonstrative while others are decision-focused. Cases are intended to prompt students to form a professional opinion, and the course format is intended to facilitate respectful class discussion and debate on a given business or management issue. Extensive writing projects will be assigned. Meets the general education upper division writing intensive requirement.

Course content focuses upon basic concepts and operations in descriptive and inferential statistics. The areas of study will include measures of central tendency and dispersion, probability, correlation and regression analysis, parametric (t-tests and ANOVA) and non-parametric (chi-square) tests of significance. A basic introduction to Statistical Package for Social Sciences (SPSS) software is provided. Cross listed with SCWK 202. Meets the general education quantitative reasoning requirement.

Course content focuses upon basic concepts and operations in descriptive and inferential statistics. The areas of study will include measures of central tendency and dispersion, probability, correlation and regression analysis, parametric (t-tests and ANOVA) and non-parametric (chi-square) tests of significance. A basic introduction to Statistical Package for Social Sciences (SPSS) software is provided. Cross listed with PSYC 202. Meets the general education quantitative reasoning requirement. (Offered every semester.)