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Business Administration: Marketing, BS

Male student studying

Business Administration at Greenville University

Greenville University’s Bachelor of Science in Business Administration (BSBA) equips students with a strong foundation in core business disciplines—finance, marketing, management, business law, and ethics—while offering the opportunity to specialize in one of four concentrations: Business Management, Marketing, Agribusiness, or Accounting.

At the heart of the program is GU’s experience-first curriculum. Students engage in internships, case studies, collaborative projects, and real-world business simulations designed to bridge theory with practice. This hands-on approach cultivates critical thinking, innovation, and leadership, preparing students to thrive in today’s competitive and dynamic marketplace.

Rooted in Christian values, the BSBA program emphasizes ethical decision-making, service-oriented leadership, and character development. Graduates are prepared to make an immediate and lasting impact across a variety of industries and roles, from corporate settings and entrepreneurial ventures to nonprofit and agricultural enterprises.

Business Administration, BS Courses:

 

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