Marketing, BS

Nature and purpose of accounting; basic accounting concepts and procedures, double entry bookkeeping, methods of processing, summarizing and classifying financial data; balance sheets and income statements. (Offered every semester.)

This course introduces students to the American legal system with an emphasis on corporations, limited liability companies, and partnerships. Students will learn to navigate the regulatory environment of business, which includes administrative agencies and court systems. Advanced topics include the study of agency, contracts, and torts, as well as negotiations and white collar crime.

This course is about applying analytical theory of business decision making to provide products and service design, capacity planning, process and location selection, inventory and supply management, quality assurance and scheduling. These real-world management tools will heighten the comprehension of business applications and provide a competitive edge in school and beyond. Prerequisite: BUSN101, ECON102, and MATH 105, MATH 106, MATH 111, MATH 113, MATH 115, or PSYC 202. Offered: Fall semester.

This course examines how national and local managers explain the development of their careers with a particular emphasis on leadership development, ethics, and the integration of faith in their management practice. These, together with the course material and group projects, help students develop appropriate career skills. In addition to the weekly speaker summaries, students write a business case study, make microfinance loans to overseas entrepreneurs, and develop individual career plans, resumes, and job search skills. Prerequisite: BUSN 101 and ENTR 130.

This course includes a collection of case studies exploring topics, issues, and controversies in economics, ethics, management, and leadership. Some cases are demonstrative while others are decision-focused. Cases are intended to prompt students to form a professional opinion, and the course format is intended to facilitate respectful class discussion and debate on a given business or management issue. Extensive writing projects will be assigned. Meets the general education upper division writing intensive requirement.

This course delivers economics from individually focused, microeconomics to the infrastructure focused, macroeconomics. This semester will provide a foundation for both business and non-business majors. Meets the general education social science or business management requirement. Offered: Fall semester.

This introductory course examines business from an entrepreneurial perspective. It will provide students with an introduction to the potential and pitfalls of entrepreneurship and its impact on the economic development within a community. Throughout the course, students will examine the various methods for starting up, managing and financing a new business enterprise. This process will culminate in the development of a viable business plan. The overarching goal of this course is to familiarize the student with business terminology in order to introduce him or her to the business program at Greenville University. Meets the general education social science or business management requirement. Offered: Every semester.

With a focus on experiential learning, this is a project-based course intended to facilitate student innovation in business. Students will gain insight into the roles and responsibilities of entrepreneurs in organizations of all sizes. The capstone portion of this class will include a project that runs the length of the course, where students start and operate a real business for at least one week. Students will need to generate key deliverables related to the creation and development of products or services throughout the course, and create other documents for implementaton, strategic planning, market research, and product placement. Prerequisites: ACCT 101, BUSN 101, BUSN 222, ECON 102, ENTR 130, and MRKT 201. Offered: Every semester.

Advertising communicates messages to groups of consumers. Students learn how to reach groups efficiently, to design messages to inform persuasively, and to choose the best media for a particular product and consumer. They will design advertising messages for print and broadcast, and learn to design and budget an overall ad campaign. Prerequisite: MRKT 201. (Offered spring semester of even calendar years.) Course Fee $100.

Beginning with theory as taught in MRKT 201 and ECON 102, students deal with selected marketing cases and learn to apply their theoretical principles. Work is both individual and in groups and includes analyzing both products and marketing practices. Prerequisite: MRKT 201. (Offered fall semester.)

This course explores digital media as an experimental cultural practice, with an emphasis on critical approaches to art and technology. Experiments in digital imaging, digital audio, digital video, and multi-media authoring will be conducted. Students will produce independent digital media production projects, individually and in groups. Course meetings include seminar-style discussion of reading and other materials, critiques of student work, tech workshops, production studios (session in which we brainstorm, research ideas, and work on projects), and screenings. (Offered every semester.)

Open to advanced students in management and marketing. From various theoretical perspectives including psychology, anthropology, economics, marketing, and sociology, the student examines how consumers move through decision processes from awareness to trial and brand loyalty. The course emphasizes the forming of marketing plans that will coordinate well with these processes. Cross listed with PSYC 332. (Offered fall semester.) Prerequisite: PSYC 101. Offered: Fall semester,

Each department offers a practicum or internship course numbered 405. In this course the student applies theories and skills learned in the major. Each experience should include significant learning opportunities related to the student's major field. Two supervisors are involved, a work supervisor and an academic supervisor. Registration must occur prior to the activity. Forty to sixty hours of work experience is required for each credit awarded. The experience may be paid or unpaid. Letter grades will be assigned unless otherwise stated in the departmental description. Students must consult with their academic supervisor at least twice during the experience. A learning experience summary paper following departmental guidelines is required as well as a final interview with the academic supervisor. A maximum of twelve credits may be applied to the degree. Prerequisites: Junior or senior standing with a 2.0 G.P.A., 18 semester credits completed in the field and departmental approval.

Advances in biology have pushed the development of statistical methods and depended on those methods for decades. Biostatistics focuses on three core areas: 1) general statistical concepts; 2) correct use and interpretation of statistical methods commonly used in biological sciences; and 3) basic familiarity with the R statistical software language, which has become an important tool in dealing with many kinds of data, including genetic data. Meets the general education quantitative reasoning requirement. Prerequisite: MATH106. (Offered spring semester.)

Course content focuses upon basic concepts and operations in descriptive and inferential statistics. The areas of study will include measures of central tendency and dispersion, probability, correlation and regression analysis, parametric (t-tests and ANOVA) and non-parametric (chi-square) tests of significance. A basic introduction to Statistical Package for Social Sciences (SPSS) software is provided. Cross listed with SCWK 202. Meets the general education quantitative reasoning requirement.

Course content focuses upon basic concepts and operations in descriptive and inferential statistics. The areas of study will include measures of central tendency and dispersion, probability, correlation and regression analysis, parametric (t-tests and ANOVA) and non-parametric (chi-square) tests of significance. A basic introduction to Statistical Package for Social Sciences (SPSS) software is provided. Cross listed with PSYC 202. Meets the general education quantitative reasoning requirement. (Offered every semester.)

Cost accounting is a sub-discipline of management accounting that explores sources of cost accounting data in organizations, as well as the management of controls for decision-making. Students will learn basic cost accounting principles, practices, and procedures for product and service costing. Some specific areas of content will include standard costing, job-order costing, process costing, activity-based costing, and variable costing. Prerequisite: ACCT201. (Offered fall semester of even calendar years.)

Course introduces students to accounting theory and its utilization in the preparation of financial statements that clearly and accurately depict an organization's performance: statements such as the income statement, balance sheet, statement of cash flows, and statement of retained earnings. Generally accepted accounting principles and the accounting cycle will be explored, and students will obtain valuable skills necessary for entry-level employment in accounting. Further topics include cash, depreciation, inventory valuation, liabilities, receivables, revenue recognition, plant and equipment, and intangible assets. Prerequisite: ACCT201. (Offered fall semester of odd calendar years.)

This course is a continuation of the study of topics introduced in ACCT314, and emphasizes more complex transactions. Further topics include bond measurement and reporting, income tax assessment, and accounting for leases, pensions, stockholders' equity, and share-based compensation. Students will also learn to correct errors and to communicate accounting concepts to various stakeholders. Prerequisite: ACCT314. (Offered spring semester of even calendar years.)

This course explores income tax law and tax procedures for individuals, wage-earners, and sole proprietors, with a special emphasis on the federal system. Students will learn about the tax treatment of income and property based on provisions of the Internal Revenue Code and Treasury regulations. Advanced topics of coverage will include gross income and its exclusions, as well as credits, deductions, and exemptions. Students can expect a special emphasis on tax planning and research. Prerequisite: ACCT201. (Offered fall semester.)

A study of the standards and procedures used in examining financial statements and supporting records. Emphasis on the evaluation of internal control. Also covered are the auditor's responsibilities to clients and third parties, and the ethical framework in which he/she operates. Prerequisite: ACCT201. (Offered spring semester of odd calendar years.)

This course introduces students to corporate financial management, through the study of financial systems and techniques for financial analysis. Students will be introduced to capital formation and securities regulation, and will learn to understand criteria for intelligent investment decisions. Advanced topics include cash flow forecasting, capital structure, derivatives, dividend policy, financial forecasting, investment banking, risk management, stock valuation, and the time value of money. With an emphasis on decision-making for corporate managers, this course provides the foundation for entry-level employment in a financial environment. Prereq: ACCT 201, ECON 202.

This course teaches economic issues related to human integration (food, feed, fuel, and recreation) with the environment (waste remediation). Topics include conflicts in the use of land, air, and water; property rights; and public policy. These challenges show up in day to day operations as climate change, world poverty, water quality, genetic modification (GMOs), organic food, and renewable energy. This course looks at emerging issues in the context of historical production through the lens of a solid analytical framework. Upon completion, there will be a sense of confidence in the annual rhythm of global agribusiness benefits and costs. Prerequisite: AGRI 201 Offered Fall semester.

Regression and linear programming are the currency of building new visions and changing the world. Modeling historic and potential dynamic systems allows new scenarios to be explored without first investing in capital. In addition, students need an understanding of life-cycle assessment and equilibrium-seeking models. Farm Production Planning looms at static relationships in a single time frame; Biosystems Modeling adds time to the analysis. Prerequisites: AGRI 115 and AGRI 201. (Offered fall of odd calendar years.)

In this class, one half of the course materials are drawn from the insights and experience of industry practitioners. Managers and leaders in the agribusiness field share how they developed their careers, leadership qualities, and ethics in today's society, and how their faith is integrated with their management style. The other half of the curriculum targets asset management and capital budgeting. Students will learn about farmland and equipment management, and will participate in a semester-long capital budgeting exercise. This is an exercise in critical thinking, experiencing real world lessons from businesses, and evaluating a comprehensive investment in new business ventures. Prerequisite: AGRI 301 Offered: Spring semester.

Strategic Management explores how companies analyze their strategic environments, identify strategic choices, and implement chosen strategies. Analytical tools include employing frameworks to analyze internal strengths and weaknesses as well as external opportunities and threats. Students work in teams to analyze existing business strategies and create the strategy for their own simulated businesses.

Students will understand the forces of globalization, why nations trade, problems of trade restrictions and international payments, and multinational corporations as international change agents. They will work from the manager's perspective to discover how working internationally affects the functional areas of business through influences of the land, the political environment, and the cultural heritage of the people. Meets the general education global foundations requirement. Prerequisite: BUSN 101, ECON 102, ACCT 101, BUSN 201 and junior or senior status

Students in this course will study the taxation of business entities, such as corporations, non-profit organizations, partnerships, and trusts and estates. Topics will include business formation and tax compliance, as well as the tax consequences of reorganization, liquidation, and earnings accumulation over time. Prerequisite: ACCT 201 (Offered fall of even years)