Phyllis Holmes: The Ripple Effect of Christ-Centered Leadership
BY MADDY MEEK

Phyllis Holmes
“My first and immediate response is, I can and I will” (Phyllis Holmes, Chicago Tribune). These are the words of a woman who strove for greatness, fought for women, and inspired many. Phyllis Holmes was a coach, leader, and friend of many at Greenville College and beyond. She impacted women's athletics on a personal, local, and national level by mentoring, leading, and trailblazing. This work began with June Strahl and was continued by Phyllis Holmes, causing a ripple effect that impacts many women today.
Who is Phyllis Holmes?
Phyllis Holmes was born near Winfield, Iowa on February 2, 1940. Her parents were Thomas and Irene Holmes. Phyllis never married, but had many close friends, including Lynn Adams who was a coach for Greenville College, two siblings, Janet and David, and 3 nieces, Candice, Kaylene, and Ariana (Krause). Holmes earned two bachelor's degrees from Greenville College in 1961. As a life-long learner, Phyllis Holmes did not stop with her bachelor’s degree from Greenville College. She went on to earn another bachelor’s from the University of Iowa. Beyond this, she earned a master's degree from the University of Southern California in 1968 and Eastern Kentucky University in 1972 and started a doctoral program at Southern Illinois University.
Holmes explained to the Chicago Tribune that, “Every girl in Iowa who was coordinated played basketball. Growing up on the farm, I occupied my free time shooting baskets at the hoop at the end of the shed. My mother died when I was 5. My sister was the indoor daughter, and I was the outdoor daughter” (Phyllis Holmes, Chicago). Since she was talented, Holmes played varsity basketball for six years, starting in junior high. Ultimately, this led her to Greenville College.
Holmes at Greenville College
Holmes began her long journey at Greenville College in 1957. She was a physical education and psychology-education major, earning her Bachelor of Science degree in both. During her time at Greenville College, Holmes played on the women’s intercollegiate basketball team for four years, participated in the Layman League for four years, was the file service secretary her junior year, sang in Messiah and with the Glee Club her freshman year, participated in intramural sports for four years, and acted as the women’s student athletic director her senior year. As women’s student athletic director, she worked to “achieve the goals of the intramural program…plan[ning] new sports and reactivating old ones,” as per the 1961 Vista.
Phyllis Holmes returned to Greenville College in 1967 not as student and player but faculty and coach. Over her career at GC, she served in a variety of roles; she was an Associate Professor of Physical Education, an Assistant to the Vice-President of Academic Affairs from 1984-85, the Director of Noncredit and Special Programming from 1984-85, and the Women’s Athletic Director. Holmes coached four sports throughout her time at Greenville College. Throughout her coaching career, Holmes coached over 35 women’s basketball teams, 25 of those being for Greenville College, around 8 women’s tennis teams, close to 5 softball teams, at least 5 women’s volleyball teams, and most likely more. Her time as a coach, professor, and athletic director gave her the opportunity to mentor her students and players, which had a lasting impact on many of them, both personally and professionally.
Holmes’s Impact on a Personal Level
Holmes made a personal impact on many women. One of those women is Tena Krause, a Greenville College basketball alumnus who played under Coach Holmes from 1978 to 1980. In an interview with Krause, she explained that Coach Holmes “was such a woman of faith” and she “lived a life of honor.” She taught her girls to be humble. “It wasn’t about the winning. It was about how to pray out loud, to care, lifting people up. [It was about] being there for people because Coach was there for them.” Holmes’s faith challenged Tena to pray, go to church, do devotions, and be consistent because Coach was consistent. It was evident that Krause’s beloved coach cared deeply for each of her players. “She cared as much for the starters, as the last person on the bench.”
Beyond loving her girls well, she taught them how to play the game and coach the game. Tena Krause went on to coach at Altamont High School and Taylor University. She implemented things she learned from Coach Holmes and the other coaches at Greenville College into her coaching style. Later in her coaching career, Tena learned about the “3D Coach” model, a term coined by Jeff Duke in his book, 3D Coach: Capturing the Heart Behind the Jersey (2014). When Tena read and reflected on this idea, she recognized that her coaches at Greenville College were 3D coaches long before Jeff Duke’s book had been published. “They cared about the game, they cared about the emotion of the game, and they cared about getting to know the heart behind the player.” Like Phyllis Holmes, Tena Krause loved the game and, as a coach, loved the heart behind the jersey.
Another great example of a woman deeply impacted by Holmes’ example was a woman named Karen (surname unknown), whose letter to Holmes was uncovered in the Greenville University archives. She writes,
“Dear Phyllis,
I just wanted to thank you once again for all of your support over the past several weeks. It has always given me a boost to talk to you or see you. I’d like to share a story with you. I’ve been [wanting] to tell you this for two years, but never did and now that I have found out how short life can be and [how] you better say what you feel when you have the chance!
Many years ago :) (the summer after my senior year in high school!) I attended the EIU summer basketball camp (now at this point in my life, I had never been on any type of organized team - no girls sports yet at my school). I remember how impressed I was that women knew stuff about basketball!! I also remember two fun, caring, smiling coaches at that camp – Donna…and yourself. I remember thinking at that time how much I would like to be a coach and be like you! Now here we are 15 years later coaching against each other– but more with each other. I still hope to be like you because you are a model of professionalism and proof that women can do. You still haven’t lost that fun, caring…smile! Thanks!
See you in Jackson–
Love, Karen”
This letter from Karen exemplifies Holmes’s heart for others, as Karen had clearly felt that Holmes had met her in a time of need, and her leadership that impacted how people understood their sense of self and their own abilities. Holmes drew Karen in and inspired her upon their first encounter and seemingly every encounter following.
The impact Phyllis Holmes made did not end with Tena Krause or Karen. Holmes impacted others, who, in turn, impacted others. Both Krause and Karen went on to become coaches, like Holmes. There is a beautiful ripple effect when someone is obedient to their call and loves the Lord. Beyond the game of basketball, women’s athletics, or incredible feats, we see the lasting impact of a woman who served the Lord faithfully and loved others well; developing both players and disciples.
Maddy Meek presents on Phyllis Holmes
Holmes’s Impact on a Local Level
Beyond the personal level, Holmes made a great impact on the local level for both Greenville College and the state of Illinois. At Greenville, she led the women’s athletic programs from 1967 to 1991, and as previously mentioned, served at various points as a coach, athletic director, and professor of physical education.
For the state of Illinois, she held important roles in the Midwest Association for Intercollegiate Athletics for Women (MAIAW). She was the Illinois Representative for MAIAW for three years, treasurer for two years, the Illinois First Representative for the MAIAW, and the Coordinator of the MAIAW Sports Commission. Her local work was never-ending. She poured her time, energy, and soul into leading the women at Greenville and beyond. She set an example of what strong, yet balanced, female leadership can look like.
Holmes’s Impact on a National Level
Holmes did extraordinary work at the National level as well. She was deeply involved in the National Association of Intercollegiate Athletics (NAIA) and the Association for Intercollegiate Athletics for Women (AIAW), which merged in 1983 due to financial concerns. Along with these national intercollegiate associations, Holmes was involved with the National Women’s Basketball Hall of Fame and USA Women’s Basketball Teams.
Holmes’s work with the NAIA led her to be President of the organization in 1989. As President of the NAIA, she was the first woman to head a national body “that governed both men’s and women’s intercollegiate athletics” (Phyllis Holmes, Women’s). She was the NAIA’s National Women’s Basketball Championship Coordinator in 1980. Holmes’s work allowed for the first ever national intercollegiate women’s basketball championship tournament to happen in 1981, “setting the foundation for the tournament which has grown from a field of eight teams to 32 teams” (Phyllis Holmes, Women’s). In her honor, the “coach’s award presented annually to the championship coach at the NAIA Tourney is named [after her]” (Phyllis Holmes, Women’s).
Holmes was the NAIA National Women’s Basketball Championship Director from 1980 to 1983. She held positions as the NAIA District #20 Chairperson of Women’s Sports and NAIA District #20 Vice-Chairperson. She was also elected to the NAIA Executive Committee in 1982 for a 10-year term. Holmes was on the Divisional Implementation Committee from 1978 to 1979 for the Association for Intercollegiate Athletics for Women (AIAW).
Holmes helped develop the Women’s Basketball Hall of Fame founded in Knoxville, TN. She was inducted into this National Hall of Fame in 2001. She was one of three assistant coaches for the U.S. Women’s Basketball Team in 1978. She also coached and managed the US Women’s Basketball Team for the 1981 World University Games and the 1983 Pan American Games and World Championships. Her contributions to these organizations and the various roles in which she served is astounding.
Generational Impact and Leadership Development through Athletics
In a Chicago Tribune article, Holmes stated, “Young women are beginning to take their rights and opportunities for granted, with no sense of how much of a battle there was to improve the place of women in athletics and other areas. And we have a long way to go. What happens now will have a direct impact on the quality of life of most people in the next generation.” Holmes knew she was working towards the future. Now, our role is to not take these things for granted. We must honor the women of the past by celebrating the women of today. We must recognize the women of the past like Phyllis Holmes and honor their legacy and work.
We see the beginning of this legacy with June Strahl, who helped develop Holmes while she was a student at GC. It is evident that Phyllis Holmes continued this tradition, developing women like Tena Krause, Karen, and many more, who went on to develop other young women through athletics too. Holmes helped start the first NAIA National Basketball Championship for women in 1981, but the first NCAA National Championship for women did not occur until the following year, 1982. Now, 42 years later, the 2024 NCAA Division 1 women’s basketball championship peaked at 24 million viewers and averaged 18.9 million viewers, the most watched women's or men's, college or pro, basketball game since 2019 (Deitsch). It is not a stretch to look at that number and behind it see the work that Phyllis Holmes and many other women put into giving women the opportunities they deserve. Today, women’s athletics are being celebrated more than ever with athletes like Caitlin Clark, Simone Biles, Sha'Carri Richardson, and more. These women stand on the shoulders of giants like Phyllis Holmes and June Strahl, who helped make women’s athletics what it is today on Greenville’s campus and beyond.
Works Cited
Deitsch, Richard. “South Carolina’s Win over Iowa Draws Record 18.9 Million Viewers, Most Watched Basketball Game since 2019.” The New York Times, The New York Times, 8 Apr. 2024, www.nytimes.com/athletic/5400210/2024/04/08/south-carolina-iowa-caitlin-clark-viewership-record/.
Krause, Tena. COACH Phyllis Holmes – A Remarkable Life of a Pioneer and Leader, Greenville University, 15 Oct. 2022.
Meek, Madelyn, and Tena Krause. “Interview with Tena Krause.” 24 Sept. 2024.
Phyllis Holmes. Chicago Tribune, Chicago Tribune, 8 Aug. 2021, www.chicagotribune.com/1989/04/23/phyllis-holmes/.
Phyllis Holmes. Women’s Basketball Hall of Fame, Women’s Basketball Hall of Fame, wbhof.com/famers/phyllis-holmes/. Accessed 27 Oct. 2024.